- Apple's New Boston Store, "A Diamond in a Rock Pile"
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: Apple opens its largest store in the United States at 6 p.m. EST today, a glass-and-steel extravaganza in downtown Boston. The Thursday grand opening is unusual for Apple, and likely coincides with an off day for the Boston Red Sox. Players are rumored to be showing up for the event. The line to be among the first inside the store numbers more than 300, and stretches back four blocks. Many in line hope to get a free poster and maybe something more. At previous openings, Apple has randomly given away MacBooks, iPods and iTunes gift cards. Left: The three-story, 20,000-square-foot store sits smack in the middle of the posh Boylston Street shopping strip. The glass-fronted store is sandwiched between a pair of older stone buildings, a juxtaposition described by one Gizmodo commentator as "a diamond in a rock pile." Photo: Michael Oh/Tech Superpowers: The Boston store is Apple's second-largest store: The store on London's Regent Street is 28,000 square feet. Ron Johnson, the head of Apple retailing, said Apple had been eyeing the spot for several years, and that the size of the store is in line with Apple's growth. ?If we had opened this store in 2001, it would have been one level,? Johnson said at a media event Wednesday. view original article
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