Analyst: App Store driving iPhone customer loyalty

Barclays' analyst Ben Reitzes has suggested that Apple can rely on the success of the App Store to add "stickiness" to the iPhone and iPod touch. He uses the term in reference to the lock-in effect that is likely to prevent the majority of current owners from switching to products offered by competitors, a concept he believes is a "key differentiating factor."...
Wed, 11 Feb 2009 00:55:00 +0100

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