- Lawmakers Seek Opt-In Regime for NebuAd
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Rejecting NebuAd's deep packet inspection model, Ed Markey calls for user permission before ISP's could deploy the DPI technology, which tracks Web users' complete travels over the Internet and serves up ads based on those patterns. ISP customers can opt out of the online advertising program but not online tracking. - It has not been a few good months for NebuAd, the Silicon Valley startup pushing DPI (deep packet inspection) as source of new revenue for Internet service providers. Without a users' consent, NebuAd collects information about the users' browsing history and serves up ads based on those travels. Pr... view original article
Fri, 18 Jul 2008 20:11:50 +0200 - more eWeek - RSS Feeds articles
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