Google Buys Contextual Ad Firm Begun

Google takes Begun off Russia's Rambler Media's hands for $140 million, seeking to cement its contextual ad assets and boost international expansion. What's next for the search giant? - Google is buying contextual advertising service ZAO Begun for $140 million, a move designed to help the search giant expand its domain in a Russia that Google claims is primed for digital advertising growth. Google inked the deal, announced July 18, with Russian Web portal Rambler Media, which... view original article
Fri, 18 Jul 2008 15:01:07 +0200

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